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Do American dads show greater affinity for anti-aging personal care?
June 15, 2018
By: Christine Esposito
Editor-in-Chief
Father’s Day is Sunday (June 17), and we hope that you got him some anti-aging products. New research from Mintel shows that one third (34%) of American dads who use personal care products say they care about preventing the signs of aging, compared to one quarter (26%) of male personal care product users overall. And, not surprisingly, it seems that with more children comes a greater desire to fathers to hold onto their youth. While one third (32%) of dads with just one child say they care ...
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